Breaking news

Japan’s Emperor Akihito, second from left, and Empress Michiko walk more At least 70 people have been killed in Pakistan At least 70 people — many more Oscar Pistorius was taken to a hospital for injuries suffered in a South more pweeeehhh  Paul Pogba is a Manchester United player once again. After weeks more The President of the Philippines has named over 150 government officials who he more Nearly 100 people were killed in the weekend’s protests in Ethiopia as more Facebook has fired a warning shot at ad-blocking software by making changes more Tha e Radio – A fire erupted overnight at a Baghdad hospital and killed more Republican Donald Trump has sparked anger by appearing to suggest his more Tha-eRadio: The Rock’s male co-stars in “Fast 8” are all more Seagate unveiled a 60TB solid state hard drive this week, dethroning Samsung as more Julian Assange will be questioned by Swedish prosecutors inside the Ecuadorian more The long wait for a MacBook Pro refresh appears to be nearing an end, if the more The government of Ghana has stated that social media will not be blocked during more Gold medal-winner Ryan Lochte and three other members of the US Olympic more

Facebook keen on Ad-blocking software

Facebook has fired a warning shot at ad-blocking software by making changes that will force desktop users to see adverts.
The rising popularity of ad-blockers poses a threat to online businesses that rely on advertising revenue.


The social network told users it understood how annoying ads could be.
It promised to better offer tools for controlling what material does make it through to users’ newsfeeds.
“As we offer people more powerful controls, we’ll also begin showing ads on Facebook desktop for people who currently use ad blocking software,” said Facebook’s advertising vice-president Andrew Bosworth in a blog post.
Users will be allowed to customise the types of adverts they see by selecting the brands and businesses they prefer.
“People don’t like to see ads that are irrelevant to them or that disrupt or break their experience,” Mr Bosworth added.
Ad-blockers do not usually work on mobile devices, which account for most visits to Facebook, but nevertheless prevent advertising worth billions from being seen.fb-ads-feature-image
Facebook generated $6.2bn (£4.7bn) in revenue from adverting in the most recent quarter.
About 200 million people worldwide use ad-blocking software on their computers.
The move is likely to rekindle a debate between content providers that rely on advertising revenue and users trying to avoid unwanted commercials.
This is not Facebook’s first step at controlling what users see in their newsfeeds.
Earlier this month it took steps to limit “clickbait” stories – articles that carry headlines that make a story seem more interesting than it actually is.




No Comments

Leave a reply

Post your comment
Enter your name
Your e-mail address

Story Page